第一章 金字塔尖的诞生：宝马 760Li 的旗舰基因与时代光环

中文：21 世纪初，豪华 D 级轿车市场正处于 “机械至上” 的黄金时代，宝马 760Li 的横空出世，以 V12 发动机的极致性能，将品牌的旗舰地位推向顶峰。作为宝马 7 系的顶级型号，760Li 自 2009 年推出以来，便以 “无可替代的机械信仰” 成为富豪圈层的身份象征。其官方指导价高达 251，8 万元，落地价普遍超过 270 万元，在 2010-2015 年的鼎盛时期，提车需加价 20-30 万元，即便如此，仍一车难求。彼时的豪华车市场，排量即正义，缸数定尊卑，V12 发动机作为 “机械工程的终极形态”，是衡量旗舰车型的核心标准，而宝马 760Li 搭载的 N74B60 6，0T V12 双涡轮增压发动机，正是这一时代的完美注脚。

English：At the beginning of the 21st century, the luxury D-class sedan market was in the golden age of "machinery supremacy，" The sudden emergence of the BMW 760Li pushed the brand's flagship status to the pinnacle with the ultimate performance of its V12 engine， As the top model of the BMW 7 Series, the 760Li has been a status symbol for the wealthy elite since its launch in 2009, known as the "irreplaceable mechanical belief，" Its official guide price was as high as 2，518 million yuan, and the landing price generally exceeded 2，7 million yuan， During its peak period from 2010 to 2015, a price premium of 200,000 to 300,000 yuan was required to pick up the car, and even so, it was still in short supply， At that time, in the luxury car market, displacement equated to justice and the number of cylinders determined status， The V12 engine, as the "ultimate form of mechanical engineering," was the core criterion for measuring flagship models， The N74B60 6，0T V12 twin-turbocharged engine equipped in the BMW 760Li was the perfect embodiment of this era，

中文：N74B60 发动机的技术参数，即便放在今天依然令人惊叹。这台全铝结构的 V12 发动机，采用双涡轮增压、缸内直喷、可变气门正时等前沿技术，最大功率达到 544 马力（400 千瓦），峰值扭矩 750 牛・米，并且在 1500 转 / 分钟时就能输出峰值扭矩的 80%，持续至 5000 转 / 分钟。官方公布的 0-100km/h 加速时间仅为 4，6 秒，极速被电子限制在 250km/h，而解除限制后实测可突破 300km/h。与同年代的奔驰 S600L 搭载的 M275 5，5T V12 发动机（517 马力、830 牛・米）、奥迪 A8L W12 搭载的 4，2L W12 自然吸气发动机（350 马力、440 牛・米）相比，宝马 760Li 的动力参数全面领先，尤其是涡轮增压带来的低扭爆发力，让其在城市道路和高速超车时都游刃有余。

English：The technical parameters of the N74B60 engine are still impressive even today， This all-aluminum V12 engine adopts cutting-edge technologies such as twin turbocharging, direct fuel injection, and variable valve timing, with a maximum power of 544 horsepower (400 kilowatts) and a peak torque of 750 N·m， It can output 80% of the peak torque at 1,500 rpm, which lasts until 5,000 rpm， The official 0-100km/h acceleration time is only 4，6 seconds, and the top speed is electronically limited to 250km/h, but the measured speed can exceed 300km/h after the limit is lifted， Compared with the M275 5，5T V12 engine (517 horsepower, 830 N·m) equipped in the Mercedes-Benz S600L of the same era and the 4，2L W12 naturally aspirated engine (350 horsepower, 440 N·m) equipped in the Audi A8L W12, the power parameters of the BMW 760Li are comprehensively leading， Especially the low-torque explosive power brought by turbocharging makes it effortless in urban roads and high-speed overtaking，

中文：除了澎湃的动力，宝马 760Li 在机械调校上的造诣同样达到巅峰。底盘采用前双叉臂式独立悬挂 + 后多连杆式独立悬挂的黄金组合，配合主动空气悬挂和动态阻尼控制（EDC）系统，能够根据路况实时调整悬挂软硬和车身高度。在实际测试中，当车辆行驶在颠簸路面时，空气悬挂能快速过滤震动，车身姿态稳定，几乎感受不到细碎颠簸；而在高速过弯时，悬挂又能提供充足的支撑力，侧倾控制在 3 度以内，远优于同年代 S600L 的 “船感” 和 A8L W12 的 “偏软取向”。其转向系统采用电动助力，虚位控制在 5 度以内，指向精准，回馈力度均匀，无论是低速挪车还是高速巡航，都能给驾驶者带来 “人车合一” 的操控体验。

English：In addition to the surging power, the BMW 760Li also reached the pinnacle in mechanical tuning， The chassis adopts the golden combination of front double-wishbone independent suspension + rear multi-link independent suspension, combined with active air suspension and Electronic Damping Control (EDC) system, which can adjust the suspension stiffness and body height in real time according to road conditions， In actual tests, when the vehicle is driving on bumpy roads, the air suspension can quickly filter vibrations, the body posture is stable, and almost no fine bumps are felt; while cornering at high speed, the suspension can provide sufficient support, and the roll is controlled within 3 degrees, which is far better than the "ship-like feeling" of the:。360.xmlycz.com。jcc.xmlycz.com。aqtw.xmlycz.com。cz.xmlycz.com。sjz.xmlycz.com。hello.xmlycz.com S600L and the "soft-oriented" A8L W12 of the same era， Its steering system adopts electric power assistance, with the free play controlled within 5 degrees, precise steering, and uniform feedback force， Whether moving the car at low speed or cruising at high speed, it can bring the driver a "man-machine integration" driving experience，

中文：内饰的豪华感则体现了宝马对旗舰车型的极致追求。2010 款宝马 760Li 的内饰采用大面积 Nappa 高级真皮包裹，座椅、方向盘、门板等触手可及的地方都覆盖着柔软的真皮，搭配岑木或胡桃木实木饰板，营造出沉稳奢华的氛围。座椅配备通风、加热、按摩功能，支持 20 向电动调节，能够精准贴合不同身材驾驶者的需求；后排座椅同样配备独立娱乐系统、电动遮阳帘、四区自动空调和原厂香氛系统，3210mm 的超长轴距让后排腿部空间达到一拳三指（身高 180cm 乘客），头部空间也有一拳余量，堪称 “移动的头等舱”。与当下追求大屏和智能化的豪华车不同，760Li 的豪华更多体现在 “物理层面” 的质感，实体按键的阻尼感、真皮的细腻触感、实木的自然纹理，都传递着机械时代的匠心。

English：The sense of luxury in the interior reflects BMW's ultimate pursuit of flagship models， The interior of the 2010 BMW 760Li is wrapped in a large area of Nappa premium leather， The seats, steering wheel, door panels and other places within reach are covered with soft leather, paired with Zebrano or Walnut wood trim, creating a calm and luxurious atmosphere， The seats are equipped with ventilation, heating, and massage functions, supporting 20-way electric adjustment, which can accurately meet the needs of drivers of different body types; the rear seats are also equipped with an independent entertainment system, electric sunshades, four-zone automatic air conditioning, and an original fragrance system， The ultra-long wheelbase of 3,210mm provides the rear legroom of one fist and three fingers (for passengers with a height of 180cm) and the headroom of one fist, which can be called a "mobile first-class cabin，" Different from current luxury cars that pursue large screens and intelligence, the luxury of the 760Li is more reflected in the texture of the "physical level，" The damping feeling of physical buttons, the delicate touch of leather, and the natural texture of solid wood all convey the craftsmanship of the mechanical era，

中文：安全配置方面，宝马 760Li 也做到了 “武装到牙齿”。全车配备 8 个安全气囊（前排双气囊、侧气囊、头部气帘、膝部气囊），并搭载了 ESP 车身稳定系统、TCS 牵引力控制系统、EBD 电子制动力分配系统、HDC 陡坡缓降、主动刹车等一系列主动安全配置。在当时的碰撞测试中，760Li 获得了 Euro NCAP 五星安全评级，其中成人保护得分 92%，儿童保护得分 84%。即便以今天的标准来看，这些安全配置也并不落后，尤其是其坚固的车身结构和全面的气囊保护，依然能为乘客提供充足的安全冗余。此外，宝马的 xDrive 智能全轮驱动系统在雨雪天气中表现出色，能够根据路面附着力实时分配前后轴扭矩，确保车辆在湿滑路面上的行驶稳定性，这一点在北方冬季的冰雪路面测试中得到了充分验证。

English：In terms of safety configurations, the BMW 760Li is also "armed to the teeth，" The whole car is equipped with 8 airbags (front dual airbags, side airbags, curtain airbags, knee airbags), and is equipped with a series of active safety configurations such as ESP body stability system, TCS traction control system, EBD electronic brake force distribution system, HDC hill descent control, and active braking， In the crash test at that time, the 760Li obtained a five-star safety rating from Euro NCAP, with a score of 92% for adult protection and 84% for child protection， Even by today's standards, these safety configurations are not outdated， In particular, its strong body structure and comprehensive airbag protection can still provide sufficient safety redundancy for passengers， In addition, BMW's xDrive intelligent all-wheel drive system performs excellently in rainy and snowy weather, which can distribute the torque of the front and rear axles in real time according to road adhesion, ensuring the driving stability of the vehicle on slippery roads， This has been fully verified in the ice and snow road tests in northern winters，

中文：在 2010-2015 年期间，宝马 760Li 成为了豪华 D 级车市场的 “标杆之作”，其客户群体主要集中在企业家、明星、高端商务人士等圈层。当时的中国车市正处于高速增长期，消费者对豪华车的需求旺盛，而 V12 发动机带来的 “排量优越感” 和品牌溢价，让 760Li 成为了身份和财富的象征。根据宝马中国官方数据，2012 年宝马 7 系在华销量达到 3，2 万辆，其中 760Li 车型占比约 5%，年销量超过 1600 辆，这一数据在当时的豪华旗舰市场中遥遥领先。不少车主表示，选择 760Li 不仅是因为其出色的性能和豪华的配置，更重要的是 V12 发动机带来的 “机械信仰”—— 在涡轮增压尚未普及、电气化还未兴起的时代，V12 代表着汽车工程的最高水准，拥有一台 V12 旗舰，是每个车迷的终极梦想。

English：During the period from 2010 to 2015, the BMW 760Li became the "benchmark" in the luxury D-class sedan market, and its customer group was mainly concentrated in circles such as entrepreneurs, celebrities, and high-end business people， At that time, the Chinese auto market was in a period of rapid growth, and consumers had a strong demand for luxury cars， The "displacement superiority" and brand premium brought by the V12 engine made the 760Li a symbol of status and wealth， According to official data from BMW China, the sales volume of the BMW 7 Series in China reached 32,000 units in 2012, of which the 760Li model accounted for about 5%, with annual sales exceeding 1,600 units， This data was far ahead in the luxury flagship market at that time， Many car owners said that choosing the 760Li was not only because of its excellent performance and luxurious configurations, but more importantly, the "mechanical belief" brought by the V12 engine—in the era when turbocharging was not popular and electrification had not yet emerged, the V12 represented the highest level of automotive engineering, and owning a V12 flagship was the ultimate dream of every car enthusiast，

第二章 残值崩塌：从 270 万到 10 万，宝马 760Li 的贬值之谜

中文：谁也没有想到，曾经风光无限的宝马 760Li，会在短短十年内遭遇 “断崖式贬值”。根据二手车交易平台数据显示，2010 款宝马 760Li 的二手车报价目前普遍在 10-18 万元区间，部分车况较差、里程较高（超过 20 万公里）的车型，报价甚至低至 8 万元，相当于新车落地价的 3%。这种 “百万豪车变白菜价” 的魔幻场景，不仅发生在宝马 760Li 身上，同年代的奔驰 S600L、奥迪 A8L W12 也面临同样的命运 ——2010 款 S600L 新车落地价超过 300 万元，如今二手行情仅 15-25 万元；奥迪 A8L W12 的二手价格更是低至 12-20 万元，贬值幅度均超过 90%。相比之下，同年代的雷克萨斯 LS600hL 虽然新车价（198 万元）不及德系 V12 旗舰，但由于采用油电混合系统，后期维护成本更低，如今二手价格仍能保持在 30-45 万元区间，保值率明显优于德系三强。

English：No one expected that the once glorious BMW 760Li would suffer a "cliff-like depreciation" in just ten years， According to data from used car trading platforms, the used car quotation of the 2010 BMW 760Li is currently generally in the range of 100,000 to 180,000 yuan， Some models with poor condition and high mileage (exceeding 200,000 kilometers) have a quotation as low as 80,000 yuan, which is equivalent to 3% of the new car landing price， This magical scene of "million-dollar luxury cars becoming cabbage prices" not only happened to the BMW 760Li, but also to the Mercedes-Benz S600L and Audi A8L W12 of the same era—the 2010 S600L had a new car landing price of more than 3 million yuan, and now the used car market is only 150,000 to 250,000 yuan; the used car price of the Audi A8L W12 is even as low as 120,000 to 200,000 yuan, with a depreciation rate of more than 90%， In contrast, although the new car price of the Lexus LS600hL of the same era (1，98 million yuan) is lower than that of the German V12 flagships, due to the hybrid system and lower later maintenance costs, the used car price can still be maintained in the range of 300,000 to 450,000 yuan, and the preservation rate is significantly better than that of the German Big Three，

中文：宝马 760Li 的贬值速度之快，超出了所有人的预期。我们以 2010 款 760Li 为例，做了一份详细的贬值轨迹分析：2010 年新车落地价 274，62 万元；2013 年（3 年车龄）二手车价约 180 万元，贬值 34，4%；2016 年（6 年车龄）二手车价约 90 万元，贬值 67，2%；2019 年（9 年车龄）二手车价约 40 万元，贬值 85，4%；2025 年（15 年车龄）二手车价约 12 万元，贬值 95，6%。对比同级别车型，2010 款奔驰 S350L（3，5L V6）新车落地价约 130 万元，2025 年二手价约 15 万元，贬值 88，5%；2010 款奥迪 A8L 3，0T（V6）新车落地价约 110 万元，2025 年二手价约 10 万元，贬值 90，9%。不难发现，V12 车型的贬值速度远超同级别 V6 车型，这背后的核心原因的是其高昂的后期使用成本和日益严峻的政策环境。

English：The depreciation rate of the BMW 760Li is faster than everyone expected， Taking the 2010 760Li as an