萤火耀欧陆：Firefly登陆奥地利背后的全球化战略与产品革新之路

在全球新能源汽车产业重构的浪潮中，中国品牌正以前所未有的速度和力度冲击着传统市场格局。蔚来旗下高端智能电动小车品牌Firefly萤火虫，自诞生之日起便承载着品牌全球化布局的重要使命。日前，Firefly萤火虫官方正式宣布登陆奥地利并开启交付，这一消息不仅标志着该品牌在欧洲市场的渗透进一步加深，更成为中国新能源汽车全球化进程中的又一重要里程碑。

FIREFLY OFFICIALLY ANNOUNCED ITS LAUNCH IN AUSTRIA AND THE COMMENCEMENT OF DELIVERIES, AGAINST THE BACKDROP OF THE GLOBAL RESTRUCTURING OF THE NEW ENERGY VEHICLE INDUSTRY, CHINESE BRANDS ARE IMPACTING THE TRADITIONAL MARKET STRUCTURE AT AN UNPRECEDENTED SPEED AND INTENSITY, FIREFLY, A HIGH-END INTELLIGENT ELECTRIC COMPACT CAR BRAND UNDER NIO, HAS BORNE THE IMPORTANT MISSION OF THE BRAND'S GLOBAL LAYOUT SINCE ITS INCEPTION, THIS NEWS NOT ONLY MARKS THE FURTHER DEEPENING OF THE BRAND'S PENETRATION IN THE EUROPEAN MARKET BUT ALSO BECOMES ANOTHER IMPORTANT MILESTONE IN THE GLOBALIZATION PROCESS OF CHINA'S NEW ENERGY VEHICLES,

回溯Firefly萤火虫的发展历程，其每一步动作都紧扣全球化战略的脉搏。2025年4月19日，Firefly萤火虫在国内正式上市，这款定位高端智能电动小车的产品，凭借独特的设计理念和精准的市场定位，迅速在竞争激烈的国内市场站稳脚跟。而更令人瞩目的是，从国内上市到同年8月实现欧洲首台交付，Firefly萤火虫仅用时不到4个月，这一惊人速度不仅刷新了蔚来品牌海外市场拓展的最快纪录，更在整个中国汽车出口史上写下了浓墨重彩的一笔。

LOOKING BACK AT THE DEVELOPMENT HISTORY OF FIREFLY, EVERY STEP IT TAKES IS CLOSELY LINKED TO THE PULSE OF THE GLOBALIZATION STRATEGY, ON APRIL 19, 2025, FIREFLY WAS OFFICIALLY LAUNCHED IN CHINA, THIS PRODUCT POSITIONED AS A HIGH-END INTELLIGENT ELECTRIC COMPACT CAR QUICKLY GAINED A FOOTHOLD IN THE HIGHLY COMPETITIVE DOMESTIC MARKET WITH ITS UNIQUE DESIGN PHILOSOPHY AND PRECISE MARKET POSITIONING, MORE IMPRESSIVELY, IT TOOK FIREFLY LESS THAN 4 MONTHS FROM ITS DOMESTIC LAUNCH TO THE FIRST DELIVERY IN EUROPE IN AUGUST OF THE SAME YEAR, THIS ASTONISHING SPEED NOT ONLY SET A NEW RECORD FOR NIO'S FASTEST OVERSEAS MARKET EXPANSION BUT ALSO WROTE A COLORFUL CHAPTER IN THE HISTORY OF CHINA'S AUTOMOBILE EXPORTS,

这一“闪电式”的海外拓展速度，并非偶然为之，而是蔚来集团多年来全球化布局积累的必然结果。事实上，蔚来早在数年前就已开始深耕欧洲市场，通过建立完善的销售网络、服务体系和能源补给设施，为后续产品的快速落地奠定了坚实基础。Firefly萤火虫作为蔚来针对全球小型电动车市场推出的战略级产品，其欧洲市场的快速推进，正是得益于蔚来成熟的海外运营体系和对当地市场的深刻理解。

THIS "LIGHTNING-FAST" OVERSEAS EXPANSION SPEED IS NOT A COINCIDENCE, BUT AN INEVITABLE RESULT OF NIO GROUP'S YEARS OF ACCUMULATION IN GLOBAL LAYOUT, IN FACT, NIO HAS BEEN DEEPENING ITS PRESENCE IN THE EUROPEAN MARKET FOR SEVERAL YEARS, LAYING A SOLID FOUNDATION FOR THE RAPID LAUNCH OF SUBSEQUENT PRODUCTS BY ESTABLISHING A COMPREHENSIVE SALES NETWORK, SERVICE SYSTEM AND ENERGY SUPPLY FACILITIES, AS A STRATEGIC PRODUCT LAUNCHED BY NIO FOR THE GLOBAL COMPACT ELECTRIC VEHICLE MARKET, FIREFLY'S RAPID ADVANCEMENT IN THE EUROPEAN MARKET BENEFITS FROM NIO'S MATURE OVERSEAS OPERATING SYSTEM AND IN-DEPTH UNDERSTANDING OF THE LOCAL MARKET,

从市场布局的节奏来看，Firefly萤火虫在欧洲的拓展呈现出“多点开花、循序渐进”的鲜明特征。在正式登陆奥地利之前，该品牌已陆续在荷兰、挪威和比利时三个核心欧洲国家启动交付，率先抢占了当地小型电动车市场的先机。这三个国家均为欧洲新能源汽车市场的重要阵地，新能源汽车渗透率高，消费者对智能电动产品的接受度强，为Firefly萤火虫的初期市场验证提供了理想的环境。

FROM THE PERSPECTIVE OF MARKET LAYOUT RHYTHM, FIREFLY'S EXPANSION IN EUROPE PRESENTS A DISTINCTIVE FEATURE OF "MULTI-POINT BLOOMING AND PROGRESSING IN AN ORDERLY MANNER", BEFORE ITS OFFICIAL LAUNCH IN AUSTRIA, THE BRAND HAD SUCCESSIVELY LAUNCHED DELIVERIES IN THREE CORE EUROPEAN COUNTRIES: THE NETHERLANDS, NORWAY, AND BELGIUM, TAKING THE LEAD IN SEIZING THE OPPORTUNITY IN THE LOCAL COMPACT ELECTRIC VEHICLE MARKET, THESE THREE COUNTRIES ARE ALL IMPORTANT POSITIONS IN THE EUROPEAN NEW ENERGY VEHICLE MARKET, WITH HIGH PENETRATION RATE OF NEW ENERGY VEHICLES AND STRONG ACCEPTANCE OF INTELLIGENT ELECTRIC PRODUCTS BY CONSUMERS, PROVIDING AN IDEAL ENVIRONMENT FOR FIREFLY'S INITIAL MARKET VERIFICATION,

荷兰作为欧洲新能源汽车推广的先行者，拥有完善的充电基础设施和成熟的新能源汽车消费文化，其政府对新能源汽车的扶持政策也十分优厚。Firefly萤火虫在荷兰的顺利交付，标志着该产品已通过当地严格的市场准入标准，其产品力得到了当地消费者的初步认可。挪威则以全球最高的新能源汽车渗透率而闻名，该国消费者对纯电车型的偏好度极高，对车辆的续航能力、补能效率和智能配置有着严苛的要求。Firefly萤火虫能够在挪威市场成功落地，充分证明了其在核心性能指标上的竞争力。比利时作为欧洲的地理中心，其市场辐射范围广泛，Firefly萤火虫在比利时的交付，为后续进军西欧、南欧等更多国家奠定了重要的战略支点。

THE NETHERLANDS, AS A PIONEER IN THE PROMOTION OF NEW ENERGY VEHICLES IN EUROPE, BOASTS A COMPLETE CHARGING INFRASTRUCTURE AND A MATURE CONSUMPTION CULTURE FOR NEW ENERGY VEHICLES, AND ITS GOVERNMENT'S SUPPORT POLICIES FOR NEW ENERGY VEHICLES ARE ALSO VERY FAVORABLE, FIREFLY'S SMOOTH DELIVERY IN THE NETHERLANDS MARKS THAT THE PRODUCT HAS PASSED THE LOCAL STRICT MARKET ACCESS STANDARDS, AND ITS PRODUCT POWER HAS GAINED INITIAL RECOGNITION FROM LOCAL CONSUMERS, NORWAY IS FAMOUS FOR HAVING THE HIGHEST PENETRATION RATE OF NEW ENERGY VEHICLES IN THE WORLD, CONSUMERS IN THIS COUNTRY HAVE A HIGH PREFERENCE FOR PURE ELECTRIC VEHICLES AND HAVE STRICT REQUIREMENTS FOR VEHICLE RANGE, ENERGY SUPPLY EFFICIENCY AND INTELLIGENT CONFIGURATIONS, FIREFLY'S SUCCESSFUL LAUNCH IN THE NORWEGIAN MARKET FULLY PROVES ITS COMPETITIVENESS IN CORE PERFORMANCE INDICATORS, AS THE GEOGRAPHIC CENTER OF EUROPE, BELGIUM HAS A WIDE MARKET RADIATION RANGE, FIREFLY'S DELIVERY IN BELGIUM HAS LAID AN IMPORTANT STRATEGIC PIVOT FOR SUBSEQUENT ENTRY INTO MORE COUNTRIES SUCH AS WESTERN EUROPE AND SOUTHERN EUROPE,

在完成荷兰、挪威、比利时的交付布局后，Firefly萤火虫并未停下扩张的脚步，而是迅速将目光投向了更多欧洲国家。目前，该品牌已在丹麦、希腊、奥地利、葡萄牙和卢森堡等地同步开启试驾活动，让更多欧洲消费者有机会亲身体验这款来自中国的智能电动小车的独特魅力。试驾活动的全面铺开，不仅是Firefly萤火虫市场推广的重要举措，更是其收集当地消费者反馈、优化产品和服务的关键环节。通过与当地消费者的直接互动，Firefly萤火虫能够更精准地把握市场需求，为后续的本地化改进和市场深耕提供有力支撑。

AFTER COMPLETING THE DELIVERY LAYOUT IN THE NETHERLANDS, NORWAY, AND BELGIUM, FIREFLY DID NOT STOP ITS EXPANSION, BUT QUICKLY TURNED ITS ATTENTION TO MORE EUROPEAN COUNTRIES, AT PRESENT, THE BRAND HAS SIMULTANEOUSLY LAUNCHED TEST DRIVE ACTIVITIES IN DENMARK, GREECE, AUSTRIA, PORTUGAL, LUXEMBOURG AND OTHER PLACES, ALLOWING MORE EUROPEAN CONSUMERS TO HAVE THE OPPORTUNITY TO PERSONALLY EXPERIENCE THE UNIQUE CHARM OF THIS INTELLIGENT ELECTRIC COMPACT CAR FROM CHINA, THE FULL LAUNCH OF TEST DRIVE ACTIVITIES IS NOT ONLY AN IMPORTANT MEASURE FOR FIREFLY'S MARKET PROMOTION, BUT ALSO A KEY LINK FOR IT TO COLLECT FEEDBACK FROM LOCAL CONSUMERS AND OPTIMIZE ITS PRODUCTS AND SERVICES, THROUGH DIRECT INTERACTION WITH LOCAL CONSUMERS, FIREFLY CAN MORE PRECISELY GRASP MARKET DEMANDS AND PROVIDE STRONG SUPPORT FOR SUBSEQUENT LOCALIZATION IMPROVEMENTS AND MARKET DEEPENING,

奥地利作为Firefly萤火虫最新登陆的欧洲国家，其市场具有独特的战略意义。奥地利位于欧洲中部，是连接西欧、东欧和南欧的重要交通枢纽，其汽车市场不仅辐射范围广，而且消费者对汽车的品质、设计和性能有着较高的要求。Firefly萤火虫选择在奥地利开启交付，既是对自身产品力的充分自信，也是其全球化战略布局的重要一步。通过在奥地利市场的深耕，Firefly萤火虫有望进一步扩大在欧洲大陆的影响力，为进军更多欧洲国家打开通道。

AUSTRIA, AS THE LATEST EUROPEAN COUNTRY WHERE FIREFLY HAS LAUNCHED, ITS MARKET HAS UNIQUE STRATEGIC SIGNIFICANCE, LOCATED IN CENTRAL EUROPE, AUSTRIA IS AN IMPORTANT TRANSPORTATION HUB CONNECTING WESTERN EUROPE, EASTERN EUROPE AND SOUTHERN EUROPE, ITS AUTOMOBILE MARKET NOT ONLY HAS A WIDE RADIATION RANGE BUT ALSO CONSUMERS HAVE HIGH REQUIREMENTS FOR THE QUALITY, DESIGN AND PERFORMANCE OF AUTOMOBILES, FIREFLY'S DECISION TO LAUNCH DELIVERIES IN AUSTRIA IS NOT ONLY A FULL CONFIDENCE IN ITS OWN PRODUCT POWER BUT ALSO AN IMPORTANT STEP IN ITS GLOBALIZATION STRATEGY LAYOUT, THROUGH DEEPENING ITS PRESENCE IN THE AUSTRIAN MARKET, FIREFLY IS EXPECTED TO FURTHER EXPAND ITS INFLUENCE ON THE EUROPEAN CONTINENT AND OPEN THE DOOR FOR ENTRY INTO MORE EUROPEAN COUNTRIES,

从市场环境来看，当前欧洲新能源汽车市场正处于快速增长的黄金时期。数据显示，2025年1-11月，欧洲纯电动汽车销量同比飙升37%，插电式混合动力车增长34%，新能源汽车已成为欧洲汽车市场增长的核心驱动力。与此同时，中国汽车制造商在欧销量以108%的惊人增速爆发，市场份额从一年前的约3,7%直接翻倍至7,4%，这一趋势充分证明了中国新能源汽车在欧洲市场的竞争力正在不断提升。Firefly萤火虫在这一关键节点加速布局欧洲市场，无疑是顺应了市场发展的潮流，抓住了难得的历史机遇。

FROM THE PERSPECTIVE OF THE MARKET ENVIRONMENT, THE CURRENT EUROPEAN NEW ENERGY VEHICLE MARKET IS IN A GOLDEN PERIOD OF RAPID GROWTH, DATA SHOWS THAT FROM JANUARY TO NOVEMBER 2025, SALES OF PURE ELECTRIC VEHICLES IN EUROPE SOARED BY 37% YEAR-ON-YEAR, AND SALES OF PLUG-IN HYBRID VEHICLES INCREASED BY 34%, NEW ENERGY VEHICLES HAVE BECOME THE CORE DRIVER OF GROWTH IN THE EUROPEAN AUTOMOBILE MARKET, AT THE SAME TIME, SALES OF CHINESE AUTOMOBILE MANUFACTURERS IN EUROPE HAVE EXPERIENCED AN ASTONISHING GROWTH RATE OF 108%, WITH MARKET SHARE DOUBLING FROM ABOUT 3,7% A YEAR AGO TO 7,4%, THIS TREND FULLY PROVES THAT THE COMPETITIVENESS OF CHINESE NEW ENERGY VEHICLES IN THE EUROPEAN MARKET IS CONSTANTLY IMPROVING, FIREFLY'S ACCELERATED LAYOUT IN THE EUROPEAN MARKET AT THIS CRUCIAL JUNCTURE IS UNDOUBTEDLY IN LINE WITH THE TREND OF MARKET DEVELOPMENT AND SEIZES A RARE HISTORICAL OPPORTUNITY,

值得注意的是，欧洲小型电动车市场具有巨大的发展潜力。全球1500万小车市场中，欧洲就占据了500万辆左右的份额，小型车本就是欧洲主流的家用车类型，其市场需求广泛。然而，受排放法规、整车成本等因素的限制，欧洲本土的纯电小车售价普遍居高不下，与Firefly萤火虫同级的产品如ID,3、电动MINI售价约在3,5万欧元，雷诺5的价位也在3,2万欧元左右。而Firefly萤火虫定位在3万欧元区间，凭借更具竞争力的定价和出色的产品力，有望在欧洲小型电动车市场中占据一席之地。

IT IS WORTH NOTING THAT THE EUROPEAN COMPACT ELECTRIC VEHICLE MARKET HAS GREAT DEVELOPMENT POTENTIAL, AMONG THE GLOBAL 15 MILLION COMPACT CAR MARKET, EUROPE ACCOUNTS FOR ABOUT 5 MILLION UNITS, COMPACT CARS HAVE ALWAYS BEEN THE MAIN TYPE OF FAMILY CARS IN EUROPE, WITH WIDE MARKET DEMAND, HOWEVER, LIMITED BY FACTORS SUCH AS EMISSION REGULATIONS AND VEHICLE COSTS, THE PRICES OF LOCAL PURE ELECTRIC COMPACT CARS IN EUROPE ARE GENERALLY HIGH, PRODUCTS IN THE SAME CLASS AS FIREFLY, SUCH AS ID,3 AND ELECTRIC MINI, ARE PRICED AT ABOUT 35,000 EUROS, AND THE PRICE OF RENAULT 5 IS ALSO AROUND 32,000 EUROS, POSITIONED IN THE 30,000-EURO RANGE, FIREFLY IS EXPECTED TO OCCUPY A PLACE IN THE EUROPEAN COMPACT ELECTRIC VEHICLE MARKET WITH ITS MORE COMPETITIVE PRICING AND OUTSTANDING PRODUCT POWER,

产品力是Firefly萤火虫在全球市场立足的核心支撑，尤其是在动力性能和补能体系方面，其展现出了独特的竞争优势。参考国内版本在售车型，Firefly萤火虫搭载了高效的后轴单电机，这一电机采用了先进的电机控制技术和轻量化设计，不仅能够为车辆提供强劲的动力输出，还能有效降低能耗。其最大功率达到105千瓦，这一参数在同级别小型电动车中处于领先水平，能够充分满足消费者在城市通勤和高速行驶等多种场景下的动力需求。

PRODUCT POWER IS THE CORE SUPPORT FOR FIREFLY TO GAIN A FOOTHOLD IN THE GLOBAL MARKET, ESPECIALLY IN TERMS OF POWER PERFORMANCE AND ENERGY SUPPLY SYSTEM, IT HAS SHOWN UNIQUE COMPETITIVE ADVANTAGES, REFERENCING THE DOMESTIC MODELS ON SALE, FIREFLY IS EQUIPPED WITH AN EFFICIENT REAR-AXLE SINGLE MOTOR, THIS MOTOR ADOPTS ADVANCED MOTOR CONTROL TECHNOLOGY AND LIGHTWEIGHT DESIGN, WHICH CAN NOT ONLY PROVIDE STRONG POWER OUTPUT FOR THE VEHICLE BUT ALSO EFFECTIVELY REDUCE ENERGY CONSUMPTION, ITS MAXIMUM POWER REACHES 105 KILOWATTS, A PARAMETER THAT LEADS IN THE SAME CLASS OF COMPACT ELECTRIC VEHICLES, AND CAN FULLY MEET CONSUMERS' POWER NEEDS IN VARIOUS SCENARIOS SUCH AS URBAN COMMUTING AND HIGH-SPEED DRIVING,

强劲的动力输出直接转化为出色的加速性能，Firefly萤火虫的0-100km/h加速时间仅为8,2秒。对于一款定位城市通勤的小型电动车而言，这一加速成绩不仅能够带来流畅的驾驶体验，还能在超车、并线等紧急情况下为驾驶员提供充足的信心。同时，该车的最高车速达到150km/h，完全能够满足欧洲高速公路的行驶要求，为消费者的跨城市出行提供了便利。

THE STRONG POWER OUTPUT IS DIRECTLY CONVERTED INTO OUTSTANDING ACCELERATION PERFORMANCE, WITH FIREFLY'S 0-100KM/H ACCELERATION TIME ONLY 8,2 SECONDS, FOR A COMPACT ELECTRIC VEHICLE POSITIONED FOR URBAN COMMUTING, THIS ACCELERATION PERFORMANCE CAN NOT ONLY BRING A SMOOTH DRIVING EXPERIENCE BUT ALSO PROVIDE DRIVERS WITH SUFFICIENT CONFIDENCE IN EMERGENCY SITUATIONS SUCH AS OVERTAKING AND LANE CHANGING, AT THE SAME TIME, THE MAXIMUM SPEED OF THE VEHICLE REACHES 150KM/H, WHICH CAN FULLY MEET THE DRIVING REQUIREMENTS OF EUROPEAN HIGHWAYS AND PROVIDE CONVENIENCE FOR CONSUMERS' INTER-CITY TRAVEL,

续航里程是消费者选择纯电车型时最为关注的核心指标之一，Firefly萤火虫在这方面也交出了令人满意的答卷。该车配备了42,1kWh的大容量磷酸铁锂电池组，采用了先进的电池管理系统（BMS），能够实现对电池状态的精准监控和高效管理，有效提升电池的安全性和使用寿命。在CLTC工况下，其纯电续航里程达到420公里，这一续航成绩完全能够满足日常城市通勤的需求，即使是长途出行，也能通过合理的补能规划轻松应对。

RANGE IS ONE OF THE CORE INDICATORS THAT CONSUMERS CARE MOST ABOUT WHEN CHOOSING PURE ELECTRIC VEHICLES, AND FIREFLY HAS ALSO DELIVERED A SATISFACTORY PERFORMANCE IN THIS REGARD, THE VEHICLE IS EQUIPPED WITH A LARGE-CAPACITY 42,1KWH LITHIUM IRON PHOSPHATE BATTERY PACK, ADOPTING AN ADVANCED BATTERY MANAGEMENT SYSTEM (BMS), WHICH CAN REALIZE PRECISE MONITORING AND EFFICIENT MANAGEMENT OF THE BATTERY STATE, EFFECTIVELY IMPROVING THE SAFETY AND SERVICE LIFE OF THE BATTERY, UNDER CLTC WORKING CONDITIONS, ITS PURE ELECTRIC RANGE REACHES 420 KILOMETERS, THIS RANGE PERFORMANCE CAN FULLY MEET THE NEEDS OF DAILY URBAN COMMUTING, AND EVEN FOR LONG-DISTANCE TRAVEL, IT CAN BE EASILY HANDLED THROUGH REASONABLE ENERGY SUPPLY PLANNING,

更值得一提的是，Firefly萤火虫的百公里电耗低至10,9kWh/100km，这一出色的能耗表现得益于其全方位的节能设计。从车身轻量化设计到电机高效调控，从低滚阻轮胎的采用到空气动力学优化，每一个细节都旨在降低车辆的能耗，提升续航能力。对于欧洲消费者而言，低能耗不仅意味着更低的使用成本，更符合其环保出行的理念，这无疑将成为Firefly萤火虫吸引欧洲消费者的重要卖点之一。

MORE NOTABLY, FIREFLY'S 100-KILOMETER POWER CONSUMPTION IS AS LOW AS 10,9KWH/100KM, THIS OUTSTANDING ENERGY CONSUMPTION PERFORMANCE BENEFITS FROM ITS ALL-ROUND ENERGY-SAVING DESIGN, FROM THE LIGHTWEIGHT BODY DESIGN TO THE EFFICIENT MOTOR REGULATION, FROM THE ADOPTION OF LOW-ROLLING-RESISTANCE TIRES TO THE AERODYNAMIC OPTIMIZATION, EVERY DETAIL IS AIMED AT REDUCING THE VEHICLE'S ENERGY CONSUMPTION AND IMPROVING THE RANGE, FOR EUROPEAN CONSUMERS, LOW ENERGY CONSUMPTION NOT ONLY MEANS LOWER USAGE COSTS BUT ALSO CONFORMS TO THEIR CONCEPT OF ENVIRONMENTALLY FRIENDLY TRAVEL, WHICH WILL UNDOUBTEDLY BE ONE OF THE IMPORTANT SELLING POINTS OF FIREFLY TO ATTRACT EUROPEAN CONSUMERS,

在补能体系方面，Firefly萤火虫更是依托蔚来成熟的换电网络，打造了差异化的补能优势。作为蔚来换电体系的重要组成部分，Firefly萤火虫将全面接入蔚来在欧洲布局的换电站网络。截至目前，蔚来已在欧洲布局超200座换电站，覆盖了主要国家的核心城市和交通干线。换电模式的引入，彻底解决了纯电车型补能慢的痛点，用户只需花费几分钟时间就能完成一次完整的换电，补能效率远超传统充电模式。

IN TERMS OF THE ENERGY SUPPLY SYSTEM, FIREFLY RELIES ON NIO'S MATURE POWER SWAP NETWORK TO CREATE A DIFFERENTIATED ENERGY SUPPLY ADVANTAGE, AS AN IMPORTANT PART OF NIO'S POWER SWAP SYSTEM, FIREFLY WILL BE FULLY CONNECTED TO NIO'S POWER SWAP STATION NETWORK IN EUROPE, UP TO NOW, NIO HAS LAID OUT MORE THAN 200 POWER SWAP STATIONS IN EUROPE, COVERING THE CORE CITIES AND TRANSPORTATION ARTERIES OF MAJOR COUNTRIES, THE INTRODUCTION OF THE POWER SWAP MODE HAS COMPLETELY SOLVED THE PAIN POINT OF SLOW ENERGY SUPPLY FOR PURE ELECTRIC VEHICLES, USERS ONLY NEED A FEW MINUTES TO COMPLETE A FULL POWER SWAP, AND THE ENERGY SUPPLY EFFICIENCY IS FAR SUPERIOR TO THE TRADITIONAL CHARGING MODE,

为了进一步降低用户的购车门槛，Firefly萤火虫还推出了灵活的车电分离方案，用户只需支付399元/月的电池租用费用，就能享受高品质的电池服务。这一方案不仅有效降低了车辆的初始购买价格，还让用户无需担心电池衰减、老化等问题，大大提升了购车的性价比和便利性。在欧洲市场，这一创新的补能和购车模式有望改变当地消费者对纯电车型的认知，为Firefly萤火虫的市场推广带来新的优势。

TO FURTHER REDUCE THE USER'S CAR PURCHASE THRESHOLD, FIREFLY HAS ALSO LAUNCHED A FLEXIBLE BATTERY AS A SERVICE (BAAS) SCHEME, USERS ONLY NEED TO PAY A MONTHLY BATTERY RENTAL FEE OF 399 YUAN TO ENJOY HIGH-QUALITY BATTERY SERVICES, THIS SCHEME NOT ONLY EFFECTIVELY REDUCES THE INITIAL PURCHASE PRICE OF THE VEHICLE BUT ALSO ELIMINATES USERS' WORRIES ABOUT BATTERY ATTENUATION AND AGING, GREATLY IMPROVING THE COST-EFFECTIVENESS AND CONVENIENCE OF CAR PURCHASE, IN THE EUROPEAN MARKET, THIS INNOVATIVE ENERGY SUPPLY AND CAR PURCHASE MODE IS EXPECTED TO CHANGE LOCAL CONSUMERS' PERCEPTION OF PURE ELECTRIC VEHICLES AND BRING NEW ADVANTAGES TO FIREFLY'S MARKET PROMOTION,

除了换电模式，Firefly萤火虫还配备了先进的自适应能量回收功能，这一功能的加入进一步提升了车辆的驾驶体验和续航能力。该功能能够通过车辆的传感器实时监测与前车的距离，在保持安全跟车距离的情况下，自适应无级调整能量回收的强度。当与前车距离较远时，能量回收强度会自动降低，保证车辆的滑行距离和驾驶平顺性；当与前车距离较近时，能量回收强度会适当增加，不仅能够回收更多的能量，还能起到辅助制动的作用，提升行车安全性。

IN ADDITION TO THE POWER SWAP MODE, FIREFLY IS ALSO EQUIPPED WITH AN ADVANCED ADAPTIVE ENERGY RECOVERY FUNCTION, THE ADDITION OF THIS FUNCTION FURTHER IMPROVES THE VEHICLE'S DRIVING EXPERIENCE AND RANGE, THIS FUNCTION CAN REAL-TIME MONITOR THE DISTANCE TO THE VEHICLE AHEAD THROUGH THE VEHICLE'S SENSORS, AND ADAPTIVELY AND STELESSLY ADJUST THE INTENSITY OF ENERGY RECOVERY WHILE MAINTAINING A SAFE FOLLOWING DISTANCE, WHEN THE DISTANCE TO THE VEHICLE AHEAD IS FAR, THE ENERGY RECOVERY INTENSITY WILL BE AUTOMATICALLY REDUCED TO ENSURE THE VEHICLE'S GLIDING DISTANCE AND DRIVING SMOOTHNESS; WHEN THE DISTANCE TO THE VEHICLE AHEAD IS CLOSE, THE ENERGY RECOVERY INTENSITY WILL BE APPROPRIATELY INCREASED, WHICH CAN NOT ONLY RECOVER MORE ENERGY BUT ALSO PLAY AN AUXILIARY BRAKING ROLE, IMPROVING DRIVING SAFETY,

自适应能量回收功能的智能化设计，让驾驶变得更加轻松和省心。对于新手驾驶员而言，无需频繁调整能量回收档位，车辆就能根据实际路况自动优化能量回收策略；对于有经验的驾驶员而言，这一功能也能在不影响驾驶习惯的前提下，最大限度地提升能量回收效率。这种兼顾安全性、平顺性和经济性的设计，充分体现了Firefly萤火虫以用户为中心的产品研发理念。

THE INTELLIGENT DESIGN OF THE ADAPTIVE ENERGY RECOVERY FUNCTION MAKES DRIVING MORE EASY AND WORRY-FREE, FOR NEW DRIVERS, THERE IS NO NEED TO FREQUENTLY ADJUST THE ENERGY RECOVERY GEAR, AND THE VEHICLE CAN AUTOMATICALLY OPTIMIZE THE ENERGY RECOVERY STRATEGY ACCORDING TO THE ACTUAL ROAD CONDITIONS; FOR EXPERIENCED DRIVERS, THIS FUNCTION CAN ALSO MAXIMIZE THE ENERGY RECOVERY EFFICIENCY WITHOUT AFFECTING DRIVING HABITS, THIS DESIGN THAT BALANCES SAFETY, SMOOTHNESS AND ECONOMY FULLY REFLECTS FIREFLY'S USER-CENTERED PRODUCT R&D PHILOSOPHY,

除了动力和补能方面的优势，Firefly萤火虫在设计、智能座舱和安全性能等方面也展现出了不俗的实力。在设计上，Firefly萤火虫秉持独立原创设计理念，将简约几何形状与流畅线条交织，整洁的型面与标志性元素有机结合，展现出形式与功能的和谐统一。其标志性的“三重奏”大灯结合萤光胶囊面板，勾勒出过目难忘的前脸设计，尾部采用相同设计元素，与前脸呼应对称，形成连贯统一的设计语言。这种独特的设计风格在国内市场初亮相时曾引发争议，但在欧洲市场却获得了广泛认可，当地消费者认为其设计新颖、富有个性，符合欧洲小型车的审美趋势。

IN ADDITION TO THE ADVANTAGES IN POWER AND ENERGY SUPPLY, FIREFLY ALSO SHOWS IMPRESSIVE STRENGTH IN DESIGN, INTELLIGENT COCKPIT AND SAFETY PERFORMANCE, IN TERMS OF DESIGN, FIREFLY ADHERES TO AN INDEPENDENT ORIGINAL DESIGN PHILOSOPHY, INTERWEAVING SIMPLE GEOMETRIC SHAPES WITH SMOOTH LINES, AND ORGANICALLY COMBINING A CLEAN SURFACE WITH ICONIC ELEMENTS TO SHOW THE HARMONIOUS UNITY OF FORM AND FUNCTION, ITS ICONIC "TRIO" HEADLIGHTS COMBINED WITH A FLUORESCENT CAPSULE PANEL OUTLINE AN UNFORGETTABLE FRONT FACE DESIGN, THE REAR ADOPTS THE SAME DESIGN ELEMENTS, SYMMETRICAL WITH THE FRONT FACE, FORMING A COHERENT AND UNIFIED DESIGN LANGUAGE, THIS UNIQUE DESIGN STYLE CAUSED CONTROVERSY WHEN IT WAS FIRST LAUNCHED IN THE DOMESTIC MARKET, BUT HAS GAINED WIDE RECOGNITION IN THE EUROPEAN MARKET, LOCAL CONSUMERS BELIEVE THAT ITS DESIGN IS NOVEL AND PERSONALIZED, IN LINE WITH THE AESTHETIC TREND OF EUROPEAN COMPACT CARS,

Firefly萤火虫的车身尺寸为4003×1781×1557mm，紧凑的车身设计使其能够灵活应对欧洲狭窄的城市街道和停车位，同时其内部空间却通过极致高效的空间利用设计，实现了“小车大空间”的效果。前排采用贯穿式中央通道，在拥堵都市停车时，可轻松应对单侧不能下车的场景；后排配备真三座舒适乘坐空间，搭配双密度高回弹发泡与零压感软绵座椅，兼顾长途支撑性与入座舒适感。此外，该车还拥有92升的超大前备厢，采用可冲洗设计并搭配储物隔板，轻松实现干湿分离，进一步拓展了生活方式的想象空间。

FIREFLY'S BODY DIMENSIONS ARE 4003×1781×1557MM, ITS COMPACT BODY DESIGN ENABLES IT TO FLEXIBLY ADAPT TO NARROW URBAN STREETS AND PARKING SPACES IN EUROPE, AT THE SAME TIME, ITS INTERIOR SPACE ACHIEVES THE EFFECT OF "SMALL CAR, LARGE SPACE" THROUGH EXTREMELY EFFICIENT SPACE UTILIZATION DESIGN, THE FRONT ROW ADOPTS A THROUGH-TYPE CENTRAL CHANNEL, WHICH CAN EASILY DEAL WITH SCENARIOS WHERE ONE SIDE CANNOT GET OFF WHEN PARKING IN CONGESTED CITIES; THE REAR ROW IS EQUIPPED WITH A REAL THREE-SEAT COMFORTABLE RIDING SPACE, MATCHED WITH DUAL-DENSITY HIGH-REBOUND FOAM AND ZERO-PRESSURE SOFT SEATS, BALANCING LONG-DISTANCE SUPPORT AND SEATING COMFORT, IN ADDITION, THE VEHICLE ALSO HAS A LARGE 92-LITER FRONT TRUNK, ADOPTING A WASHABLE DESIGN AND MATCHED WITH A STORAGE PARTITION, EASILY ACHIEVING DRY-WET SEPARATION AND FURTHER EXPANDING THE IMAGINATION SPACE OF LIFESTYLES,

在智能座舱方面，Firefly萤火虫以“化繁为简”为设计理念，重新想象数字世界。车内配备13,2英寸2,5K超清视网膜中控屏，采用16:10黄金横屏比例，1000尼特亮度带来超广色域的丰富色彩展现；6英寸灵动仪表集成隐藏式驾驶员疲劳监测系统，深邃得体的一体黑设计守护行车安全。此外，该车还标配14个扬声器和640w独立功放的萤光之声音响系统，通过自研萤光之声音频算法与AI相位校准，带来7,1声道杜比全景声沉浸式声音体验。

IN TERMS OF THE INTELLIGENT COCKPIT, FIREFLY TAKES "SIMPLIFYING COMPLEXITY" AS ITS DESIGN PHILOSOPHY TO REIMAGINE THE DIGITAL WORLD, THE VEHICLE IS EQUIPPED WITH A 13,2-INCH 2,5K ULTRA-HD RETINA CENTRAL CONTROL SCREEN, ADOPTING A 16:10 GOLDEN LANDSCAPE SCREEN RATIO, AND 1000 NITS BRIGHTNESS BRINGS RICH COLOR PRESENTATION WITH A WIDE COLOR GAMUT; THE 6-INCH AGILE INSTRUMENT,;Q.O6Y.HK; INTEGRATES A,;N.B6N.HK; HIDDEN DRIVER,;Q.B6N.HK; FATIGUE MONITORING SYSTEM,;KE.OYI.HK;AND THE,;BE.OYI.HK; DEEP AND,;M.B6N.HK; APPROPRIATE,;U.O6Y.HK; ALL-BLACK DESIGN PROTECTS DRIVING,;E.B6N.HK; SAFETY, IN,;D.O6Y.HK; ADDITION, THE,;BF.C4Y.HK; VEHICLE IS ALSO STANDARD EQUIPPED WITH A FIREFLY SOUND AUDIO SYSTEM WITH 14 SPEAKERS AND 640W INDEPENDENT POWER AMPLIFIER, THROUGH SELF-DEVELOPED FIREFLY SOUND AUDIO ALGORITHM AND AI PHASE CALIBRATION, IT BRINGS A 7,1-CHANNEL DOLBY ATMOS IMMERSIVE SOUND EXPERIENCE,

智能交互方面，Firefly萤火虫支持双指盲操功能，音乐和温度控制等高频操作只需两指即可完成，常用调节安全又高效；车机操作跟手响应速度仅为100ms，带来流畅稳定、丝滑不卡顿的车机体验。同时，该车还配备了智能伙伴lumo，这一藏在车机屏幕里的数字生命，以一个自在飞舞的光点形象出现，时而巧妙指引，时而温暖互动，为用户带来灵动而信赖的陪伴。lumo接入GPT模型百科数据，知识丰富度与推理能力持续升级，不仅能实现全场景语音控制，还能进行无限趣聊，为出行增添更多乐趣。

IN TERMS OF INTELLIGENT INTERACTION, FIREFLY SUPPORTS TWO-FINGER BLIND OPERATION, HIGH-FREQUENCY OPERATIONS SUCH AS MUSIC AND TEMPERATURE CONTROL CAN BE COMPLETED WITH TWO FINGERS, MAKING COMMON ADJUSTMENTS SAFE AND EFFICIENT; THE RESPONSE SPEED OF THE VEHICLE MACHINE OPERATION IS ONLY 100MS, BRINGING A SMOOTH, STABLE AND NON-LAGGING VEHICLE MACHINE EXPERIENCE, AT THE SAME TIME, THE VEHICLE IS ALSO EQUIPPED WITH AN INTELLIGENT COMPANION LUMO, THIS DIGITAL LIFE HIDDEN IN THE VEHICLE MACHINE SCREEN APPEARS AS A FREELY FLYING LIGHT SPOT, SOMETIMES PROVIDING CLEVER GUIDANCE AND SOMETIMES WARM INTERACTION, BRINGING FLEXIBLE AND TRUSTWORTHY COMPANIONSHIP TO USERS, LUMO IS CONNECTED TO GPT MODEL ENCYCLOPEDIC DATA, WITH CONTINUOUSLY UPGRADED KNOWLEDGE RICHNESS AND REASONING ABILITY, IT CAN NOT ONLY REALIZE FULL-SCENARIO VOICE CONTROL BUT ALSO CONDUCT UNLIMITED INTERESTING CHATS, ADDING MORE FUN TO THE JOURNEY,

安全性能方面，Firefly萤火虫以旗舰级标准设计，致力于为全球用户打造安全小车。该车配备13项主动安全功能及完备的主动安全配置，包括AEB自动紧急制动、LDW车道偏离预警、LKA车道保持辅助等，能够有效降低行车风险。车身结构采用高强度钢材，关键部位采用热成型钢，形成坚固的乘员保护舱；全车内饰软触材料均获得OEKO-TEX® Standard 100 I级标准认证，达到母婴级用品的安全标准，座舱还获得了“零甲醛”汽车认证，给用户和家人更安心的乘坐体验。

IN TERMS OF SAFETY PERFORMANCE, FIREFLY IS DESIGNED TO FLAGSHIP-LEVEL STANDARDS, COMMITTED TO CREATING A SAFE COMPACT CAR FOR GLOBAL USERS, THE VEHICLE IS EQUIPPED WITH 13 ACTIVE SAFETY FUNCTIONS AND COMPLETE ACTIVE SAFETY CONFIGURATIONS, INCLUDING AEB AUTOMATIC EMERGENCY BRAKING, LDW LANE DEPARTURE WARNING, LKA LANE KEEPING ASSIST, ETC,, WHICH CAN EFFECTIVELY REDUCE DRIVING RISKS, THE BODY STRUCTURE ADOPTS HIGH-STRENGTH STEEL, AND KEY PARTS ADOPT HOT-FORMED STEEL TO FORM A SOLID OCCUPANT PROTECTION CABIN; ALL SOFT-TOUCH MATERIALS IN THE VEHICLE INTERIOR HAVE OBTAINED OEKO-TEX® STANDARD 100 CLASS I CERTIFICATION, REACHING THE SAFETY STANDARD OF MATERNAL AND INFANT PRODUCTS, THE COCKPIT HAS ALSO OBTAINED THE "ZERO FORMALDEHYDE" AUTOMOBILE CERTIFICATION, PROVIDING A MORE PEACEFUL RIDING EXPERIENCE FOR USERS AND THEIR FAMILIES,

驾驶体验方面，Firefly萤火虫经过精心调校，追求“过弯有手感，行驶有路感，过坎有质感”的驾驶乐趣。该车采用前麦弗逊后五连杆式独立悬架，后置后驱的驱动形式配合顶级动态工程调校，平衡了精确路感与舒适乘坐。4,7m的极小转弯半径，让车辆在狭窄的城市道路和停车场中更加灵活，轻松完成掉头、泊车等操作。智能辅助驾驶方面，Firefly萤火虫搭载24个高性能感知硬件，支持30+项智能辅助驾驶功能，包括泛场景泊车辅助、智能领航辅助等，能够覆盖高速、泊车等多种场景，安全可视化的巧思设计，带来更轻松、更安全的驾驶体验。

IN TERMS OF DRIVING EXPERIENCE, FIREFLY HAS BEEN CAREFULLY TUNED TO PURSUE THE DRIVING PLEASURE OF "GOOD HANDLING IN CORNERS, CLEAR ROAD FEEL IN DRIVING, AND EXCELLENT TEXTURE OVER BUMPS", THE VEHICLE ADOPTS A MACPHERSON STRUT FRONT SUSPENSION AND A FIVE-LINK INDEPENDENT REAR SUSPENSION, THE REAR-WHEEL DRIVE FORM COOPERATED WITH TOP-TIER DYNAMIC ENGINEERING TUNING BALANCES PRECISE ROAD FEEL AND COMFORTABLE RIDING, THE MINIMAL TURNING RADIUS OF 4,7M MAKES THE VEHICLE MORE FLEXIBLE IN NARROW URBAN ROADS AND PARKING LOTS, EASILY COMPLETING OPERATIONS SUCH AS U-TURNS AND PARKING, IN TERMS OF INTELLIGENT DRIVER ASSISTANCE, FIREFLY IS EQUIPPED WITH 24 HIGH-PERFORMANCE PERCEPTION HARDWARE AND SUPPORTS MORE THAN 30 INTELLIGENT DRIVER ASSISTANCE FUNCTIONS, INCLUDING UNIVERSAL SCENARIO PARKING ASSISTANCE AND INTELLIGENT NAVIGATION ASSISTANCE, WHICH CAN COVER VARIOUS SCENARIOS SUCH AS HIGHWAY AND PARKING, THE INGENIOUS DESIGN OF SAFETY VISUALIZATION BRINGS A MORE RELAXED AND SAFE DRIVING EXPERIENCE,

从市场表现来看，Firefly萤火虫自国内上市以来，销量持续攀升，展现出强劲的市场竞争力。6月份是Firefly萤火虫完整交付的第2个月，交付量达到3932台，已能赶上国内MINI+smart的销量总和；到了10月份，其交付量更是进一步攀升到5912台，超过MINI+smart+ID3的总销量；截至2025年12月广州车展当天，Firefly萤火虫的总交付量已经突破3万台。这一销量成绩远超蔚来最初的预期，充分证明了消费者对这款高端智能电动小车的认可。

IN TERMS OF MARKET PERFORMANCE, SINCE ITS DOMESTIC LAUNCH, FIREFLY'S SALES HAVE CONTINUED TO CLIMB, SHOWING STRONG MARKET COMPETITIVENESS, JUNE WAS THE SECOND FULL MONTH OF FIREFLY'S DELIVERY, WITH DELIVERIES REACHING 3,932 UNITS, WHICH WAS EQUAL TO THE TOTAL SALES OF MINI + SMART IN CHINA; BY OCTOBER, ITS DELIVERIES FURTHER CLIMBED TO 5,912 UNITS, SURPASSING THE TOTAL SALES OF MINI + SMART + ID3; AS OF THE DAY OF THE 2025 GUANGZHOU AUTO SHOW IN DECEMBER, FIREFLY'S TOTAL DELIVERIES HAVE EXCEEDED 30,000 UNITS, THIS SALES PERFORMANCE FAR EXCEEDS NIO'S INITIAL EXPECTATIONS, FULLY PROVING CONSUMERS' RECOGNITION OF THIS HIGH-END INTELLIGENT ELECTRIC COMPACT CAR,

从用户画像来看，Firefly萤火虫的用户主要集中在一二线城市，其中上海的销量占比达到12-14%，苏州、合肥、杭州、深圳等城市也是销量主力。值得注意的是，Firefly萤火虫的用户群体正在逐步从蔚来体系内用户向外部用户拓展。上市初期，约60%的销量由蔚来车主贡献，但随着市场推广的深入，这一比例已缩小至15%。目前，75-80%的用户为增购用户，他们家中通常已有一台大车，选择Firefly萤火虫作为日常代步的第二台车；其余25%左右的用户为年轻人首购用户，他们被Firefly萤火虫的设计、智能配置和灵活的购车方案所吸引。

FROM THE PERSPECTIVE OF USER PROFILE, FIREFLY'S USERS ARE MAINLY CONCENTRATED IN FIRST- AND SECOND-TIER CITIES, WITH SHANGHAI ACCOUNTING FOR 12-14% OF SALES, AND CITIES SUCH AS SUZHOU, HEFEI, HANGZHOU AND SHENZHEN ALSO BEING MAJOR SALES CONTRIBUTORS, NOTABLY, FIREFLY'S USER GROUP IS GRADUALLY EXPANDING FROM NIO'S INTERNAL USERS TO EXTERNAL USERS, IN THE EARLY STAGES OF THE LAUNCH, ABOUT 60% OF SALES WERE CONTRIBUTED BY NIO OWNERS, BUT WITH THE IN-DEPTH OF MARKET PROMOTION, THIS PROPORTION HAS BEEN REDUCED TO 15%, CURRENTLY, 75-80% OF USERS ARE ADDITIONAL PURCHASERS WHO USUALLY HAVE A LARGE CAR AT HOME AND CHOOSE FIREFLY AS THEIR SECOND CAR FOR DAILY COMMUTING; THE REMAINING 25% OF USERS ARE YOUNG FIRST-TIME PURCHASERS WHO ARE ATTRACTED BY FIREFLY'S DESIGN, INTELLIGENT CONFIGURATIONS AND FLEXIBLE CAR PURCHASE SCHEMES,

Firefly萤火虫在欧洲市场的快速推进，离不开蔚来创新的国家总代理模式。为了快速打开欧洲市场，蔚来与葡萄牙JAP集团、希腊Motodynamics集团等本土巨头合作，借助当地合作伙伴的成熟销售网络和市场资源，实现产品的快速落地和推广。这种模式不仅降低了蔚来海外市场拓展的成本和风险，还能充分利用合作伙伴对当地市场的深刻理解，为用户提供更贴合本地化需求的产品和服务。

FIREFLY'S RAPID ADVANCEMENT IN THE EUROPEAN MARKET IS INSEPARABLE FROM NIO'S INNOVATIVE NATIONAL GENERAL AGENT MODEL, TO QUICKLY OPEN THE EUROPEAN MARKET, NIO HAS COOPERATED WITH LOCAL GIANTS SUCH AS PORTUGAL'S JAP GROUP AND GREECE'S MOTODYNAMICS GROUP, LEVERAGING THE LOCAL PARTNERS' MATURE SALES NETWORKS AND MARKET RESOURCES TO ACHIEVE RAPID PRODUCT LAUNCH AND PROMOTION, THIS MODEL NOT ONLY REDUCES THE COSTS AND RISKS OF NIO'S OVERSEAS MARKET EXPANSION BUT ALSO MAKES FULL USE OF THE PARTNERS' IN-DEPTH UNDERSTANDING OF THE LOCAL MARKET TO PROVIDE USERS WITH PRODUCTS AND SERVICES MORE IN LINE WITH LOCAL NEEDS,

展望未来，Firefly萤火虫的全球化布局将进一步加速。除了深耕欧洲市场，蔚来还计划将Firefly萤火虫推向东南亚、南美、中美洲等更多地区。其中，右舵版Firefly萤火虫已于2025年11月18日正式量产，首批新车将销往新加坡市场，这标志着Firefly萤火虫的全球化布局进入了新的阶段。官方预计，2026年Firefly萤火虫的产能将提升至每月七八千台，除了满足国内市场需求外，还将重点保障海外市场的供应。

LOOKING TO THE FUTURE, FIREFLY'S GLOBAL LAYOUT WILL ACCELERATE FURTHER, IN ADDITION TO DEEPENING ITS PRESENCE IN THE EUROPEAN MARKET, NIO PLANS TO LAUNCH FIREFLY IN MORE REGIONS SUCH AS SOUTHEAST ASIA, SOUTH AMERICA AND CENTRAL AMERICA, AMONG THEM, THE RIGHT-HAND DRIVE VERSION OF FIREFLY WAS OFFICIALLY PUT INTO MASS PRODUCTION ON NOVEMBER 18, 2025, AND THE FIRST BATCH OF NEW CARS WILL BE SOLD TO THE SINGAPORE MARKET, MARKING THAT FIREFLY'S GLOBAL LAYOUT HAS ENTERED A NEW STAGE, OFFICIALLY, IT IS EXPECTED THAT FIREFLY'S PRODUCTION CAPACITY WILL BE INCREASED TO 7,000-8,000 UNITS PER MONTH IN 2026, WHICH WILL NOT ONLY MEET THE DEMAND OF THE DOMESTIC MARKET BUT ALSO FOCUS ON GUARANTEEING THE SUPPLY OF THE OVERSEAS MARKET,

Firefly萤火虫登陆奥地利并开启交付，是中国新能源汽车全球化的一个缩影。它不仅展现了中国品牌在新能源汽车领域的技术实力和产品竞争力，更证明了中国汽车企业通过创新的商业模式和全球化战略，能够在全球最成熟、最挑剔的汽车市场中获得认可。随着Firefly萤火虫等中国新能源汽车产品在全球市场的不断深耕，中国汽车产业的全球影响力将进一步提升，为全球新能源汽车产业的发展贡献中国智慧和中国方案。

FIREFLY'S LAUNCH IN AUSTRIA AND THE COMMENCEMENT OF DELIVERIES IS A MICROCOSM OF THE GLOBALIZATION OF CHINA'S NEW ENERGY VEHICLES, IT NOT ONLY DEMONSTRATES THE TECHNICAL STRENGTH AND PRODUCT COMPETITIVENESS OF CHINESE BRANDS IN THE FIELD OF NEW ENERGY VEHICLES BUT ALSO PROVES THAT CHINESE AUTOMOBILE ENTERPRISES CAN GAIN RECOGNITION IN THE WORLD'S MOST MATURE AND DISCERNING AUTOMOBILE MARKETS THROUGH INNOVATIVE BUSINESS MODELS AND GLOBALIZATION STRATEGIES, WITH THE CONTINUOUS DEEPENING OF CHINESE NEW ENERGY VEHICLE PRODUCTS SUCH AS FIREFLY IN THE GLOBAL MARKET, THE GLOBAL INFLUENCE OF CHINA'S AUTOMOBILE INDUSTRY WILL BE FURTHER ENHANCED, CONTRIBUTING CHINESE WISDOM AND CHINESE SOLUTIONS TO THE DEVELOPMENT OF THE GLOBAL NEW ENERGY VEHICLE INDUSTRY,

在全球汽车产业向电动化、智能化转型的关键时期，Firefly萤火虫的全球化征程才刚刚开始。面对欧洲市场的激烈竞争和不断变化的市场需求，Firefly萤火虫将继续以用户为中心，不断优化产品和服务，提升品牌影响力。相信在不久的将来，Firefly萤火虫将成为全球小型电动车市场的标杆品牌，为更多消费者带来高品质的智能电动出行体验，书写中国汽车品牌全球化的崭新篇章。

IN THE CRUCIAL PERIOD WHEN THE GLOBAL AUTOMOBILE INDUSTRY IS TRANSFORMING TOWARD ELECTRIFICATION AND INTELLIGENCE, FIREFLY'S GLOBAL JOURNEY HAS JUST BEGUN, FACING THE FIERCE COMPETITION IN THE EUROPEAN MARKET AND THE EVER-CHANGING MARKET DEMANDS, FIREFLY WILL CONTINUE TO BE USER-CENTERED, CONSTANTLY OPTIMIZE ITS PRODUCTS AND SERVICES, AND ENHANCE ITS BRAND INFLUENCE, IT IS BELIEVED THAT IN THE NEAR FUTURE, FIREFLY WILL BECOME A BENCHMARK BRAND IN THE GLOBAL COMPACT ELECTRIC VEHICLE MARKET, BRINGING HIGH-QUALITY INTELLIGENT ELECTRIC TRAVEL EXPERIENCES TO MORE CONSUMERS AND WRITING A NEW CHAPTER IN THE GLOBALIZATION OF CHINESE AUTOMOBILE BRANDS,

从产业发展的角度来看，Firefly萤火虫的成功出海为中国新能源汽车产业的全球化发展提供了宝贵的经验。它证明了中国汽车企业在产品研发、技术创新、商业模式和市场运营等方面已经具备了与国际品牌竞争的实力，也为更多中国汽车品牌走向全球市场树立了榜样。随着越来越多的中国新能源汽车产品出海，全球汽车市场的格局将被进一步重塑，中国汽车产业将在全球新能源汽车革命中扮演更加重要的角色。

FROM THE PERSPECTIVE OF INDUSTRIAL DEVELOPMENT, FIREFLY'S SUCCESSFUL OVERSEAS EXPANSION PROVIDES VALUABLE EXPERIENCES FOR THE GLOBALIZATION DEVELOPMENT OF CHINA'S NEW ENERGY VEHICLE INDUSTRY, IT PROVES THAT CHINESE AUTOMOBILE ENTERPRISES HAVE THE STRENGTH TO COMPETE WITH INTERNATIONAL BRANDS IN PRODUCT R&D, TECHNOLOGICAL INNOVATION, BUSINESS MODELS AND MARKET OPERATION, AND ALSO SETS AN EXAMPLE FOR MORE CHINESE AUTOMOBILE BRANDS TO ENTER THE GLOBAL MARKET, WITH MORE AND MORE CHINESE NEW ENERGY VEHICLE PRODUCTS GOING GLOBAL, THE PATTERN OF THE GLOBAL AUTOMOBILE MARKET WILL BE FURTHER RESHAPED, AND CHINA'S AUTOMOBILE INDUSTRY WILL PLAY A MORE IMPORTANT ROLE IN THE GLOBAL NEW ENERGY VEHICLE REVOLUTION,

对于欧洲市场而言，Firefly萤火虫的进入不仅为当地消费者提供了更多的购车选择，也将促进当地新能源汽车市场的竞争和发展。中国品牌带来的先进技术、创新商业模式和高性价比产品，将推动欧洲本土汽车企业加速电动化转型，提升整个欧洲新能源汽车产业的发展水平。这种良性竞争将最终惠及全球消费者，推动全球新能源汽车产业向更高质量、更可持续的方向发展。